Raise Your Hand Marketing: How To Get Engagement
We all remember in school that you raised your hand when you wanted to participate. It was a response to a question or perhaps to add to a discussion, but it was part of a structured dialogue format we learned early on. In today’s digital world, sometimes we forget to engage with our audiences and begin the dialogue. We bypass the inquiry and interest phase and jump straight to trying to sell something to a contact or follower we haven’t engaged with.
As with the pushy car salesman who doesn’t let you out of your vehicle before he starts spouting random sales information on a vehicle you don’t want, your audience is turned off when they feel marketed to. Engaging your audience by asking them to ‘raise their hand’ if they are interested in what you have to offer is a better way to start a relationship.
Recently, Brad Sugars, CEO and Founder of ActionCOACH, shed light on the fundamentals of "Raise Your Hand" Marketing in a webinar. He emphasized the importance of initiating dialogue and outlined steps to transform casual contacts into potential prospects.
Sugars begins by redefining marketing as "the process of profitably buying lifetime customers." With this perspective in mind, he guides us through the first crucial step.
Identifying Your Target Audience:
Segmenting messaging to specific personas is essential. The more tailored your message, the more valuable it becomes. Start broad and progressively narrow down your target audience. For instance:
Broad Category: Business Owners
Narrow Category: Bakery Owners
Super Targeted Category: Female Bakery Owners
By narrowing your focus, you can address specific pain points faced by your target audience.
What problem does this target struggle with?
Check Google Trends and discover the search activities and habits for this target. Then, create content that speaks to the challenges the specific target is facing.
For example, female bakery owners may be struggling with hiring or establishing a robust supply chain. Regardless of the issue, consider the benefits that this audience would respond positively to if you offered it.
Again, an example of your research may be that women-owned bakery businesses need more finance options to ensure solid supply lines. You can create content that speaks to ways of finding new finance options, resources for financing or best practices when looking for additional funding for a business.
Diversify Your Content:
Create content in various formats to cater to different preferences. Pen a detailed blog post, then repurpose it into smaller posts, infographics, videos, or checklists. Curate relevant articles or resources to supplement your own content.
Don’t give it all away at once:
When your content is created don’t simply post it and hope for the best… Consider some
Alternatives. Post a teaser headline: “Found a great article on (TOPIC)” to get more information – or the link TYPE IN (WORD OF CHOICE) below. This is asking the followers and your targeted audience to ‘raise their hands’ and start a conversation. This will boost the engagement of this post.
Additionally, ask for a DM or private message: Ask the audience to private message you or DM you to get a link or the content.
Respond Promptly:
Promptly respond to all inquiries and feedback to sustain engagement. You must respond to all messages, reactions, and requests promptly to keep engagement high. Following up and asking more questions after the fact is a great way to get feedback.
Maintain Variety:
Remember to vary your content and posts. Not all posts need to follow the ‘Raise Your Hand’ guidelines. Mix up when and how you ask for engagement, but always ask. Make sure your focus is on providing value: educating, entertaining, or inspiring your followers and audience.
Mix up the type of content you post to ensure you are keeping your audience interested.
Types of Content:
Blog
Video
Interview
Infographic
Tip Sheet
Checklists
White Papers
E-Books
Article links
In conclusion, fostering meaningful interactions with your audience is key to cultivating a robust conversion strategy. By encouraging engagement, exchanging feedback, and inviting participation, you pave the way for long-term relationships with your audience.
Unlock the potential of your business with ActionCOACH. Since 1997, we've guided thousands of businesses worldwide, helping owners achieve more time, better teams, and increased profits. Our coaches serve as mentors, advisors, and confidants, holding you accountable and focused on your goals. Gain new perspectives, leverage data, and master skills to enhance organizational performance. Contact us today and access proven processes to propel your business forward. Take action now for a brighter future.
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